SVP, OTT & Product Marketing
Robin Chacko is Senior Vice President of OTT and Product Marketing for Starz.
Chacko has overhauled the STARZ app to improve engagement and viewership by setting strategy and design while reducing churn and increasing efficiency of digital performance marketing while overseeing the digital marketing budget for subscription-video-on-demand/DTC services.
Chacko was born in Saudi Arabia, moved to India at a young age and arrived in the U.S. in with his love for TV and gaming. Since moving to the U.S., Chacko has served in consulting leadership roles for Walt Disney Parks and Resorts, in gaming product and operation roles at Electronic Arts & Jam City, as well as performance and risk director for KPMG and design lead for IBM. Chacko has more than 15 years of global experience in digital marketing, product & services, including 12 years in management consulting deploying customer experience, technology solutions and risk management assessments to leading Media & Entertainment and Telecommunication brands.
Chacko has also used his engineering background to manage offshore and onshore cross-functional teams, formed strategic partnerships, and directed projects from conception and delivery to sustained optimization.
Chacko holds a Bachelor of Engineering degree from Bharathiar University, India.